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Research papers

Webnography: A new market survey technique

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Manuel Barberena, Maria Elena León
Company: Pearson S.A. de C.V.
May 21, 2010
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Citation

Barberena and León (2010a, May 21). Webnography: A new market survey technique. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/webnography-a-new-market-survey-technique